Nail That Podcast Pitch: Attract More Listeners Today!
This is a replay of the Podpage monthly meetup where we dig into the nitty-gritty of pitching your podcast, this episode is all about making sure you don’t just have a cool show, but you can actually tell people about it without sounding like a deer in headlights. We kick things off with some solid advice on how to craft an elevator pitch that doesn’t make you want to hide under a rock. You’ll learn that it’s all about knowing who your podcast is for, what it’s about, and how it benefits your listeners. Think of it as your podcast’s first impression, and we all know how important those are!
As we chat, we sprinkle in some real-world examples, and trust me, you’ll want to pay attention here! Whether you’re at a conference or just chatting with a friend, having that quick pitch ready to roll is crucial. We even throw in some fun anecdotes about making your podcast stand out in a sea of others. And don’t worry, we keep it light with some playful banter because who says learning has to be boring? By the end of this episode, you’ll be armed with the tools to confidently share your podcast and hook potential listeners like a pro!
So, if you’re ready to elevate your podcast game and get those listeners flocking to your show, this episode is a must-listen. We’ll help you go from mumbling about your podcast to delivering a killer pitch that leaves everyone wanting to know more!
Takeaways:
- Pitching your podcast is essential, so have your elevator pitch ready to go.
- Your podcast description should explain the benefits for listeners clearly and concisely.
- Keep your pitch simple and avoid jargon; make it easy for anyone to understand.
- Focus on the unique aspects of your show that make it different from others.
- Engage your audience by highlighting what they can gain by listening to your podcast.
- Practice your pitch until you can deliver it confidently and naturally.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
00:00 - Untitled
03:14 - Apple's Tips on Descriptions
05:08 - Benefits Over Features
06:20 - What is an Elevator Pitch?
08:44 - What Makes Your Show Different?
09:52 - Leave them Wanting More
11:25 - Simple Language
11:53 - Write This Down
13:22 - AI Examples
20:38 - Generic Template
22:11 - AI Pitch for Known Shows
24:28 - Sharing of Pitches
31:04 - Jordan Harbinger
31:33 - More Pitches
46:02 - Get a Domain
Sure, it's great to have a great looking website and an amazing podcast, but what are you going to say to someone to have them go check out your show?
Speaker ATo have them go check out your website?
Speaker AWelcome to Podcast Website Tips, the ultimate guide for podcasters who want to level up their online presence with no coding required.
Speaker AWhether you're a seasoned pro or just getting started, this show gives you practical, actionable advice to build and optimize your your podcast website.
Speaker AWe cover everything from design and content to SEO and monetization.
Speaker AGet ready to attract more listeners and take your website from good to great.
Speaker AHere's your host, Dave Jackson.
Speaker AHey, I'm Dave Jackson, head of podcasting@podpage.com and we recently had our monthly meetup and the topic was how to pitch your show.
Speaker AAnd this is something that you should practice.
Speaker AIt should be something that you have in your back pocket so that when the opportunity comes up, you're not trying to go.
Speaker AIt's, you know, kind of like a show that, like, you know, no, you should have it ready, say it confidently and have a great hook to get people to check out your show.
Speaker AHere's the replay of the webinar and what we're going to be talking about, about today is pitching your show.
Speaker AAnd you've probably heard of this, Mark.
Speaker AThere you go.
Speaker AFrom the Empowered Podcast.
Speaker ACan't wait to head down there to that conference.
Speaker AThat's going to be fun.
Speaker ALet's say you're at the Empowered Podcast conference and somebody says, so, like, what brings you to the conference?
Speaker ALike, tell me about your show.
Speaker AAnd you go, oh, it's.
Speaker AWell, yeah, you know, kind of like that.
Speaker ALike what?
Speaker ANo, no, you have to, have to be ready to, you know, with confidence say what your show's about, who's it for, Things of that nature.
Speaker AOne link I'm going to throw into the chat room here before we get going.
Speaker AThat is a link to a Google form.
Speaker ABecause if you're an elite podcast or podpage member, you already get podcast polish.
Speaker AIf you want one, check your help menu for that.
Speaker AOr under design, I think is where that is as well.
Speaker ABut we are now at podpage once a month going to be giving away a website makeover, which, I don't know, there's something about that.
Speaker AI just, I hear women screaming when I say the word makeover.
Speaker AThat's usually the reaction.
Speaker ABut yeah, if you would like a, if you're a current Pod Page customer and you're like, hey, you know, I like my site, but I want to have it Stand out even more.
Speaker AYou know, go over, fill out that form.
Speaker AWe're going to be picking one person a month to receive a website makeover, so how fun is that?
Speaker AAnd we'll have links to that out in the show.
Speaker ANotes.
Speaker AThis one's slightly out of.
Speaker AIt's the same thing, but it's slightly different.
Speaker AAnd that is that it's from Apple.
Speaker AAnd this is what they say about your podcast description, which can be.
Speaker AIt's different than an elevator pitch, but they say your description should tell people, you know, the listeners, what kind of content you talk about and explain how people can benefit from.
Speaker AFrom listening.
Speaker ASo who doesn't want to benefit?
Speaker ALike, if somebody comes up to you and says, hey, would you like more money?
Speaker AHey, would you like more time in the day?
Speaker AWould you like, you know, less headaches?
Speaker AI don't know.
Speaker AToo many people like money.
Speaker AOh, ugh.
Speaker ANo, we all want to benefit.
Speaker AWhatever that is.
Speaker AHey, would you like to lose weight without really working at it?
Speaker AYes, please.
Speaker AI will take that.
Speaker ARight.
Speaker AWe all like to benefit.
Speaker AAnd so many times I see people write a description and it's like.
Speaker AAnd I'm just going to do this really generic, right?
Speaker AIt's the interesting show where we interview interesting people about interesting stories.
Speaker AOkay?
Speaker ASo myself, as the listener can do what?
Speaker ALike, what's that for me?
Speaker AI'll have dinner party talk.
Speaker AI heard this thing on a podcast, right?
Speaker AWhat's in it for the listener?
Speaker AThere's people that always talk about the old radio, you know, the.
Speaker AThe most important radio station, wif.
Speaker ALet's see.
Speaker AHow's that go?
Speaker AWhat's in it for me?
Speaker AYes, wifm.
Speaker AWhat's in it for me?
Speaker AThat's what your audience is thinking, which makes them sound very selfish.
Speaker ABut it's called their time, and they're giving it up and they want something for that.
Speaker ASo Dr. Julie says, hey, this is great.
Speaker AWe should be writing our description and titles based on.
Speaker AOn benefits.
Speaker AI have a problem with this sometimes when I'm doing things for a business.
Speaker ALike, I'll give you an example, like a lifetime ago, like forever, I had black hair.
Speaker AThat's how long ago it was.
Speaker AI worked in the copier industry and we had Minolta copiers, and it had micro toner.
Speaker AMicro toner.
Speaker ANow that's a feature.
Speaker ALike, you know, now with micro toner, great.
Speaker ABut that's the feature.
Speaker AThe benefit was sharper images, better images.
Speaker ASo if you went to a customer, you're like, hey, want to buy a copier?
Speaker AWe've got micro toner.
Speaker AThey're not into that.
Speaker ABut if you explain the benefit.
Speaker AHey, would you like a copy machine that look at, look this great image and look how crisp and clean it is.
Speaker AOkay, now you've got their attention.
Speaker ASo, yeah, we want to, want to really point out the benefits.
Speaker AAnd so many times we point out things like it's weekly.
Speaker AOkay, that's good to know.
Speaker ANot horrible information, but do you choose your podcast?
Speaker AAnd I know some people that do on the schedule.
Speaker ASo in a way that's a feature.
Speaker ABut is it a benefit?
Speaker AHmm.
Speaker ASo we'll talk about this as we go along because it's hard to come up with a.
Speaker AThis is the puzzle.
Speaker AI have one at the end that we'll talk about.
Speaker ASo when I looked into this, what's a good elevator pitch?
Speaker ABecause that's really what we're talking about.
Speaker AIt's clear and concise, typically one to three sentences.
Speaker ARight.
Speaker ASo now that's kind of hard because we're podcasters.
Speaker AGetting to the point.
Speaker ANot always.
Speaker AOur strong sword.
Speaker AOur strong point.
Speaker ARight.
Speaker ANo jargon.
Speaker AThat one.
Speaker AI kind of went because I looked at a couple different places and they brought this up and I kind of get that.
Speaker ABut there's a part of me that goes, if I said the word bandwidth, like depending on what the show is about or bit rate, that's podcasting jargon.
Speaker ABut it's also a way to draw that line in the sand that if you don't understand what that means, this show probably isn't for you.
Speaker ASo I kind of get the no jargon, because the whole idea, if you think about this, yes, this is for the potential listener.
Speaker ABut if you can make it really easy to remember, then everybody can say it, even if they're not your target audience.
Speaker AMany again, another lifetime ago, I used to design websites for people.
Speaker ANow I work for a company that designs websites for people.
Speaker ABut one of my top refers was my sister in law because she could say what I did easily.
Speaker ASo that's the advantage of kind of keeping it simple and easy to understand.
Speaker ASo no rambling.
Speaker AIt also says who it's for.
Speaker AAnd if your answer is everybody, I'm sorry, that is not an acceptable answer in almost all cases.
Speaker AUnless you're doing a show about, I don't know, confidence.
Speaker AWho doesn't want more confidence?
Speaker ABut the more niche down you get.
Speaker ASo now it's how to be a more confident first time interracial parent.
Speaker AOoh, we cut out a whole bunch of people by doing that.
Speaker ABut you're going to end up with A smaller audience that's more engaged.
Speaker AThey're like, yes, this was made for me.
Speaker ABut you have to say who it's for, because that way, as soon as somebody sees that, they're like, oh, they're talking about me.
Speaker ASay who it's for, what it's about.
Speaker AI remember back when I used to work in the music industry, and people would be like, so tell me about your band.
Speaker AAnd they'd be like, well, me and Johnny met in six.
Speaker AYou know, we were six in the garage.
Speaker AAnd you're like, no, no, no.
Speaker ALike, what's the name of your band?
Speaker AWho do you sound like?
Speaker ALet's get to it.
Speaker ASo what is it about?
Speaker AAnd then what?
Speaker AThis is a tough one.
Speaker AWhat makes it different?
Speaker ABecause if I said right now, well, it's an interview show where we interview entrepreneurs about their journey and any tips on running a business.
Speaker AOkay, and what show is that?
Speaker AAbout 50 of them.
Speaker ARight.
Speaker AIt's hard to sometimes really come up with something that's completely different.
Speaker ASo.
Speaker ABut if it's a good one, right?
Speaker AThat's.
Speaker AThat's a goal to set.
Speaker AHow can I do something that's different?
Speaker AAnd sometimes the difference is the schedule.
Speaker AI talked about the schedule early and in the early days, back in the day of podcasting.
Speaker AJohn Lee Dumas, he wasn't the first show to do a daily show, but he was one of the first in the entrepreneur space that did a daily show.
Speaker AHe does.
Speaker AEofire.com is where John's at.
Speaker ABut that made him different at the time.
Speaker AToday, not so much.
Speaker ABut if you are crazy enough to do a daily show, God bless you, that's.
Speaker AThat's a lot of work.
Speaker ARalph knows that, uh, sparks curiosity.
Speaker AIt leaves people wanting more.
Speaker AAnd if you think about TV shows, TV shows are great.
Speaker ARight now, I literally, on this monitor, I have the show blind spot on Netflix.
Speaker AAnd the whole point of this show is to confuse you.
Speaker AIt's like, so this.
Speaker AThis.
Speaker AThe premise of the show is a woman gets dropped off in a bag in front of FBI headquarters.
Speaker AShe's naked, covered in tattoos.
Speaker AAnd it turns out that these tattoos are clues for crimes that are going to happen.
Speaker AAnd so we're trying to figure out who is this person.
Speaker AThat's the other thing.
Speaker AShe has no complete amnesia.
Speaker AShe remembers how to talk and eat and breathe, but pretty much everything else is gone.
Speaker AIn Fight and Kick, of course, because, you know, who would forget that?
Speaker ABut there's a lot of, like, wait, what?
Speaker ASo every episode, there's a cliffhanger that leaves you Wanting more.
Speaker ASo anytime you can kind of do curiosity, we have one.
Speaker AWe have some examples today, and there's one that I'm like.
Speaker AThere's that curiosity that you're like, hey, I want to know more about that.
Speaker ARalph's stealing my thunder.
Speaker AThat's all right, buddy.
Speaker AI know this said, what you said is why you better not use AI for elevator pitches, because AI is the definition of what is not different.
Speaker ASo be careful using AI.
Speaker AI went to AI and had it design a couple.
Speaker AHere, we'll get to these in a couple slides.
Speaker AAnd I was kind of like, artificial.
Speaker AYes.
Speaker AIntelligent, maybe.
Speaker AJury's still out on that.
Speaker ASo use simple language, visual language.
Speaker ARight.
Speaker AWe want to invoke the theater of the mind.
Speaker ASometimes that kind of goes with curiosity.
Speaker ASo you can see the more ingredients we add.
Speaker AThis isn't quite as simple, but I'll show you a simple template to get you going.
Speaker AAnd also realize this is one of those things.
Speaker AIt's a recipe.
Speaker AYou can change this anytime you want.
Speaker ANobody's going to be like, hey, that's not what you told me the last time.
Speaker ABut I changed it.
Speaker AI got better at it.
Speaker ASo here, if you want to do this, if you got a pen and paper around, write down who your podcast is for.
Speaker ASo, you know, male, female, all, you know, whatever age, etc.
Speaker AWrite down what your show helps them do.
Speaker ABecause typically now realize sometimes it's like, well, I help people, I don't know, do woodworking, or I help them understand their taxes or prep for a bad day or whatever it is.
Speaker ABut also sometimes your podcast helps them forget the fact that their boss is a jerk and they just had a horrible day at work, and you're just going to be that lovely entertainment that Calgon, Take me away.
Speaker AExcept they say the name of your show there, so that.
Speaker AThat might be something that you do, that you're just a way to do that.
Speaker AHello, Stan.
Speaker AAnd then if you want, combine them into one clear sentence.
Speaker AThat's one way to kind of just start the process of like.
Speaker ABecause if you got to think about it, who.
Speaker AWho is this for?
Speaker AWhat are they looking to do?
Speaker AThat's.
Speaker AThat's.
Speaker ABecause that's.
Speaker AThat's the.
Speaker AThe DOE that we're going to need to put together a pitch.
Speaker ARight.
Speaker ASo far, so good.
Speaker AI was going to play Jeopardy Music, but I figured that would get me kicked off of YouTube or something like that, so.
Speaker AAll right, so keep that in mind.
Speaker AHere's.
Speaker ASo I. I asked our good friend AI in this case, I believe it was Chat GPT.
Speaker AAnd I said, hey, we're, here's what we're doing.
Speaker AI'm explaining what a, a pitch is.
Speaker AGive me some examples.
Speaker AAnd so what I did was I, I highlighted these words to kind of show kind of these pieces, parts that we just talked about.
Speaker ASo I host a podcast.
Speaker ASo this might be, you know, you, I host a podcast that helps new businesses, new business owners, so that's who it's for market themselves.
Speaker ASo that kind of, you know, we're talking marketing without burning out.
Speaker ASo the without burning out is the benefit, right?
Speaker AWe're talking about marketing benefit.
Speaker AAnd I was like, okay, not the best pitch I've ever heard.
Speaker ABut the without burning out is slightly vague to where you go, like, well, what do you mean?
Speaker AHow do you not burn out?
Speaker AOh, okay, that's really what you want to do is you want to say your pitch to someone and have them either go, wait, where can I find that?
Speaker AOr well, expand on that.
Speaker AAs long as we've got them engaged, that's really the goal.
Speaker AHere's another one.
Speaker AAnd these are, by the way, these are made up names.
Speaker AI, I, this is just chat GPT, you know, so the Cold Case Coffee, because I said, give me a true crime pitch is a podcast for true crime fans.
Speaker AWho is it for?
Speaker AWho want to hear Unsolved Mysteries explained clearly?
Speaker ASo I don't know if I'm not a big true crime fan, I don't know if they're not explaining things clearly, but in this case, that would set them apart while sipping their morning coffee.
Speaker AEach episode under 20 minutes.
Speaker ASo again, I'm not super familiar with true crime.
Speaker AI listened to Serial back in the day.
Speaker ABut maybe that's something that makes you different.
Speaker AOurs is under 20 minutes.
Speaker AEverybody else is doing a 45 minute to an hour kind of thing.
Speaker ABut who is it for?
Speaker AWhat do they want?
Speaker ASo in this case, I want Unsolved Mysteries.
Speaker AI want to hear about people getting away with murder because I have somebody who's really on my nerves.
Speaker AThat's always my worry when I listen to true crime.
Speaker AI'm like, are we just teaching people how to.
Speaker AIs this a how to podcast in disguise?
Speaker AI hope not.
Speaker AThere are other ways to get along with people.
Speaker AAll right, next up, the this was a movie review show.
Speaker ASo they called it the Indie Flick Flicks.
Speaker AIndie Flick fix.
Speaker ASay that three times fast for is for movie lovers.
Speaker AThat's who it's for.
Speaker AWho want honest?
Speaker AI prefer my reviews dishonest, but okay.
Speaker ABut who want honest?
Speaker ASpoiler free reviews of indie films.
Speaker ASo not just films, indie films.
Speaker ASo we're getting a little niche down so they can find hidden gems without wasting time.
Speaker ASo get to the point.
Speaker ANo, no time wasting here.
Speaker AIndie films.
Speaker ASpoiler free.
Speaker AI know every time I see somebody, there's a movie that just came out from Pixar and somebody was reviewing it, and I love the fact that it said spoiler free.
Speaker AI'm like, I might go see this and I don't want to watch it and then go, oh, now I know how it ends.
Speaker AIt's like the Jurassic park movie, you know, I don't know how that's going to end at all.
Speaker ADr. Julie says, I just actually had a guest on my podcast who host Ice Cold Case, a true crime podcast.
Speaker AWell, again, it is AI they have been known to scrape things, but I told it to make up names.
Speaker ASo, you know, sometimes, again, AI not the most creative thing.
Speaker AI said, give me a woman empowerment podcast.
Speaker ABecause I see a lot of those is a podcast, oddly enough, for women ready to level up their.
Speaker AAnd this is what it talks about.
Speaker AConfidence, careers and mindset in a 10 minute daily boost.
Speaker AAnd this is the one.
Speaker AWhen I first looked at it, I go, wait, I have no idea what this show's about.
Speaker AAnd then I was like, well, confidence, careers and mindset.
Speaker AI'm like, okay, that's the topic, I guess.
Speaker ABut sometimes when you throw in these kind of just generic words, I'm like, I want to know, like, when I hit play, do I know what's going to come out when I hit play on this?
Speaker AAnd then that was like, okay, no, confidence, careers and mindset.
Speaker AMindset's a thing.
Speaker ASo I get that.
Speaker AAnd then maybe their, their differential here is it's a 10 minute daily boost.
Speaker AAll right, again, who's it for?
Speaker AHow are they going to benefit?
Speaker ASo in this case, they're going to benefit by being more confident having career advice and then maybe a better mindset.
Speaker ASo I said, give me a football pitch.
Speaker ASo the 12th Man show is for Seattle Seahawks fans who want inside takes, game breakdowns in community stories to fuel their fandom all week long.
Speaker AThe one thing it dawned on me as I looked at that, I go, this is a podcast around a team, but it's not really about the team.
Speaker AIt's about the fans.
Speaker AAnd I was like, that would be kind of different than like, hey, we're going to talk about how the quarterback stinks.
Speaker AThis is more about other fans talking about other fans.
Speaker ABecause it is.
Speaker AIf you've ever, if you watch American Football.
Speaker AThe Seattle Seahawks talk about their fans, are the 12th person on the field.
Speaker AAnd I was like, okay, that's a little different.
Speaker AAll right, couple more here.
Speaker AThis was one for entrepreneur, business startup kind of pitch.
Speaker AAnd it said Bootstrap Stories is a podcast for entrepreneurs.
Speaker AWho is it for?
Speaker AWho want to hear real unpolished.
Speaker AUnpolished, I thought was an interesting thing, which is a thing, by the way, Unpolished stories.
Speaker AThere are times Jim Harold does the paranormal podcast, and Jim has been doing it for 20 years.
Speaker AAnd he's got this really cool background that he's built over the years, and he's got great gear and he just does a great job.
Speaker AHe writes a ton of books.
Speaker AThat's how he monetizes, along with a.
Speaker AHe has a membership thing.
Speaker AAnd Jim got feedback once.
Speaker AHe's like, well, I like the show, but it's a little too polished.
Speaker AAnd I was like, what?
Speaker ALike, you can't win.
Speaker AOn one hand, I want to be polished because I'm competing with cnn.
Speaker ABut if you're too polished, you just can't win sometimes.
Speaker ASo real is the other one.
Speaker AReal stories of people who built businesses from scratch.
Speaker AAnd in this case, the differential is I don't want people that are getting angel investing without outside funding.
Speaker AYou know, it's like, all right, so there's who's it for?
Speaker AWhat are they going to get unpolished?
Speaker ASo here he's not specifically saying what you're going to get, Right?
Speaker AYou're getting real and polished stories, but there's not really, like, what's the benefit?
Speaker AYou kind of have to put this one in yourself.
Speaker AAnd then you might want to add that, you know, who build businesses from scratch without side funding so you can follow in their footsteps.
Speaker AAnd that's maybe why it's not there.
Speaker AIt's kind of a duh kind of thing.
Speaker ABut sometimes you want to put the benefit there because, you know, if you think about it, if you watch every YouTuber, many of them still say, like, subscribe and ring the bell, right?
Speaker AWell, why do they do that?
Speaker AWe all know where the subscribe button, it's right.
Speaker AIt's over here somewhere.
Speaker ALeft is right.
Speaker ARight is right.
Speaker AThere's the subscribe button.
Speaker ASo why do we say that?
Speaker ABecause sometimes that little nudge will get people to do that.
Speaker ASo this is a generic, very generic template.
Speaker ASo if you don't want to use AI, this is.
Speaker AAgain, we're not saying this is the perfect.
Speaker ALike, if you just fill this in, you're done.
Speaker AAnd that's the Best pitch ever.
Speaker ABut if you're really stuck, this is a good place to start.
Speaker AI host a podcast for whoever it is.
Speaker ASo let's take podcast website tips.
Speaker AI host a podcast for podcasters who have a website that helps them get more traffic to their website and understand SEO and tools and such, but primarily get more traffic to their website so that they can sell more stuff, get more listeners, whatever it is, you know, grow their email list, all those things you do on your website.
Speaker ASo.
Speaker ASo that's a generic template, and that's always a good one.
Speaker AJust for everything, like, okay, who's this for?
Speaker AAnd what are we helping them do?
Speaker ARight?
Speaker ASo I.
Speaker AMy show, the school of podcasting.
Speaker AI help people plan, launch, and then grow.
Speaker AIs there.
Speaker AThat's the benefit of their show.
Speaker AAnd sometimes, depending on who I'll talk to, I'll drop launch or no, I'll drop plan.
Speaker APlan, launch.
Speaker AYeah, drop plan.
Speaker AEven though that's the most important step.
Speaker AAnd I'll just say launch, grow, and monetize.
Speaker ABecause it's that whole magic of three.
Speaker AIf I said four, that's just too many.
Speaker AI can't take it with that.
Speaker ALet's continue on.
Speaker ASo I said to AI, and then we're going to get to your pitches here in just a second.
Speaker AI said, okay, write an AI.
Speaker AWrite a pitch for the New York Times, the daily.
Speaker AAnd it said, this is how news should sound.
Speaker AAnd I was one that I was like, that's interesting, because in text, you don't know what they mean.
Speaker AThis is how news should sound.
Speaker A20 minutes a day, five days a week, hosted by Michael Barbario and powered by New York Times journalism.
Speaker ASo there are a couple things I like that I like the.
Speaker AThe kind of opening, you know, it's news.
Speaker AThis is how it should sound.
Speaker AKind of that curiosity like, well, what do you mean?
Speaker AI don't know what that means.
Speaker ASo it's kind of curious.
Speaker A20 minutes a day, five days a week.
Speaker ASo I know exactly what I'm getting.
Speaker ADon't know Michael Barbario, but it is fun to say Barbario because you almost want to throw in a third one.
Speaker ABarbario.
Speaker AYou're just on a roll.
Speaker AAnd then New York Times throws in.
Speaker AHey, this is legit.
Speaker AIf you're a New York Times or New York Times fan.
Speaker AI said, all right.
Speaker AWrite one for Crime Junkie, apparently done by Audio Chuck.
Speaker AAgain, not a true crime person.
Speaker AIf you can never get enough true crime, congratulations, you found your people.
Speaker AAnd what's interesting about this is it.
Speaker AIt says, okay, who's it for?
Speaker APeople that can't get enough of true crime.
Speaker AWhat are you going to get?
Speaker AIt doesn't really.
Speaker AIt's.
Speaker AAnd I was like.
Speaker ABut there is something about that that screams, like, if you love true crime, like, this is it.
Speaker AThis is welcome home.
Speaker ASo I was like, all right.
Speaker AI kind of like that one, even though it doesn't really remember how.
Speaker AI said, it's a recipe, not a statue.
Speaker ABut I was kind of like, you know, what if I was in an elevator?
Speaker AAnd I said, so tell me what your show's about.
Speaker AAnd they said, oh, it's called Crime Junkie, and if you just can't get enough true crime, welcome home.
Speaker AThis is really what you're looking for.
Speaker ASo you just know it's like true crime.
Speaker AAnd I.
Speaker AOkay, there's nothing there about schedule.
Speaker AThere's nothing there about is it solved or not?
Speaker ASo I don't know.
Speaker AI just.
Speaker AThat one.
Speaker AThe curiosity factor of me just kind of was.
Speaker AI think this one.
Speaker AThe attitude.
Speaker AI think that's what I liked about this.
Speaker AThe attitude and the vibe of it.
Speaker AAll right, so we're going to learn together.
Speaker AI'm going to try something new.
Speaker AThat's right.
Speaker AI've never used this technology.
Speaker AGo to podcast website tips.com call.
Speaker AYou can jump into the call, but let's throw up.
Speaker ANancy.
Speaker AI know Nancy.
Speaker AShe's a member of the school of podcasting family tree food and stories, where every meal has a story and every story is a feast.
Speaker AI like it.
Speaker AI know it sounds like a show about.
Speaker AOriginally about recipes, right?
Speaker AFamily food.
Speaker AEvery meal has a story.
Speaker ASo we know it's stories about food and every story is a feast.
Speaker ASo it's a storytelling show about food.
Speaker AThere's not much there about the benefit, but I do get the gist of it.
Speaker AIf you have any comments.
Speaker AAnd this is where I said we're all going to learn together.
Speaker ASo if you go.
Speaker AI would tweak this.
Speaker AWhat if we said this or that?
Speaker ABecause Nancy can go, oh, that's a good idea, and change it.
Speaker AOr she might go, oh, that's a good idea, and then ignore it.
Speaker AIt's one of those things.
Speaker ASonic Adventures.
Speaker AI think this is your pitch in first dimensional time travel.
Speaker AThat is one.
Speaker AAgain, I have no clue what that is.
Speaker ASonic Adventures.
Speaker AIt could be a show about audio and, you know, tweaking audio, things like that.
Speaker ATime travel makes me think that some sort of science fiction thing.
Speaker AThis one leaves me.
Speaker APersonally, I don't know what I'm getting.
Speaker AI have no idea.
Speaker AWhat I'm getting when I click on that, I kind of think it's an audio show.
Speaker ASo I'm just going to think out loud here.
Speaker AThe fit mess says we're about to rebrand.
Speaker AHere's the direction I'm thinking of going.
Speaker ABrobots right there.
Speaker AYou got me.
Speaker AI love the phrase Brobots is a podcast for men.
Speaker AKind of figured that out.
Speaker AWho want to use AI to safely manage their mental health.
Speaker AOkay, so who's it for, bros?
Speaker AWhat's it about AI and how are we going to benefit?
Speaker AWe're going to manage our mental health.
Speaker AI like that.
Speaker AI know who it's for and I know what I'm going to get.
Speaker AWe're going to talk about AI.
Speaker AKudos to that.
Speaker AJust go get BroBots.com or something and you're good to go.
Speaker AYeah, Nancy's like that.
Speaker AIt's pretty funny.
Speaker AAgain, sometimes your pitch kind of shows your attitude, right?
Speaker AAnd if it's sarcastic and fun, that's kind of cool.
Speaker AIf your show's sarcastic and fun, here's one.
Speaker AA production point says, from your past to my future.
Speaker AWell, we're missing some things there.
Speaker AIs that what Sonic Adventures is about?
Speaker ABecause I see that's where that you had Sonic Adventures.
Speaker AFirst dimensional time travel.
Speaker AFrom my past to your future.
Speaker ASee, now I'm even more confused, because Sonic Adventure sounds like a show about audio.
Speaker ATime travel makes me think of Star Trek and such.
Speaker AFrom my past to.
Speaker AFrom my.
Speaker AFrom your past to my future makes me think it's a psychology show where you deal with your past and how to.
Speaker AIf anybody else understands that much better than I am, feel free to chime in here.
Speaker AOkay, he's chiming in, which is good.
Speaker ALike I said, we're all going to learn together.
Speaker AI am of your past.
Speaker AYou are in my future.
Speaker ASonic, is this a sci Fi show?
Speaker AGive me that.
Speaker AIs this a show about audio?
Speaker AWhat's it about?
Speaker ABecause that's a cool kind of, you know, vague.
Speaker AIt definitely kind of like, wait, what kind of vibe to it?
Speaker ABut, like, what's the show about?
Speaker ALet's start there and then who's it for?
Speaker ALet's go back to those two things.
Speaker AWho is it for?
Speaker AAnd what's it about?
Speaker AThat was like slide number one, if I remember right.
Speaker ABecause that's really for a good pitch.
Speaker ABecause if you say it's for it.
Speaker ADirectors in schools, Randy Black is like, whoa, wait, he's talking to me.
Speaker AWhat is it we said at the beginning that a pitch should be clear and concise?
Speaker AOne to three Sentences.
Speaker ASay who it's for.
Speaker ASay what it's about.
Speaker AShow what makes it different if you can.
Speaker ASparks curiosity, uses simple visual language.
Speaker AAnd that was.
Speaker AThose are the characteristics of a good pitch.
Speaker AAnd again, it's.
Speaker AIt's one of those things.
Speaker AAnd.
Speaker AAnd we said the one where.
Speaker AI think that was this slide.
Speaker ANope.
Speaker AAbout.
Speaker AI do this for so and so.
Speaker ASo they can blank.
Speaker AThat's a generic template.
Speaker AAnd that's a good place to start.
Speaker ABut it can be something.
Speaker AI can't find that slide dog on it.
Speaker ABut there's a generic example in here.
Speaker AThere it is.
Speaker AI host a. I host a podcast for who's it for?
Speaker AThat what?
Speaker AIt helps them do whatever they're trying to do so that they can then do whatever they want.
Speaker AWhat's the benefit?
Speaker AAnd that's the part that a lot of people.
Speaker ASo from Washington gardener magazine, Garden DC is the podcast about everything gardening in Washington D.C. and Mid Atlantic region.
Speaker AOur content is aimed at gardening enthusiasts.
Speaker AIs a.
Speaker AOkay, so that's who it's for.
Speaker AOur content is aimed at garden enthusiasts.
Speaker AWait, let's go back to the first set.
Speaker AIs a podcast about everything gardening in Washington D.C. okay, so that's what it's about.
Speaker ASecond sentence.
Speaker AWho is it for gardening enthusiasts?
Speaker APeople who grow everything from edibles to.
Speaker AOr ornamentals and native to exotics.
Speaker AIf it grows in our area, that's what we talk about.
Speaker APretty cool.
Speaker ASo we know who it's for.
Speaker AWe know what we talk about.
Speaker AI'm assuming that helps me not kill plants and such.
Speaker ASo here we go.
Speaker AI missed a couple of these.
Speaker AThe Standstill podcast features guests who will demonstrate a specific skill or explain a particular topic.
Speaker AThat's.
Speaker AThat's pretty vague.
Speaker AIt is for people of all ages and will be done mainly via demonstrations.
Speaker ASo this should be a video show.
Speaker ABut the whole specific skill or particular topic, like, one week it could be crocheting, and the next week it's, you know, how to deliver a throat punch like that.
Speaker AAnd there are things you can do because there are times like, why don't I just talk about one topic?
Speaker ALet's take Jordan Harbinger, the Jordan Harbinger Show.
Speaker ASuper popular guy.
Speaker AAnd he talks to FBI agents, he talks to astronauts.
Speaker AHe talks to.
Speaker ABut it's all through the lens of critical thinking.
Speaker ALike, here's this concept.
Speaker AHow can we figure out logically how to put this into our life?
Speaker ACarl says, let's talk with Carl.
Speaker ACutting through the noise and delivering the truth.
Speaker AThe problem is, in the same way that many of you knew have no idea who Dave Jackson is.
Speaker AI don't know who Carl is.
Speaker AAnd so when I'm talking with Carl, I know he's going to cut through the noise and I know he's going to talk about the truth.
Speaker AAbout what?
Speaker ABasketball, politics, cooking.
Speaker AAnd who's it for?
Speaker AIs it for men?
Speaker AIs it for women?
Speaker AIs it for kids?
Speaker AI get it, but that's a little too short.
Speaker AI'd add a little more to it.
Speaker AAnd Ralph is on the line with me now.
Speaker AHow cool is that?
Speaker AIn theory?
Speaker ARalph, I should be able to hear you.
Speaker BI am the host and perpetrator of a production point.
Speaker ANice.
Speaker ASo let's hear your pitch.
Speaker AOh, yeah, you were the one about the.
Speaker AYour past is your time, your thing.
Speaker ASo who's the show for?
Speaker BYes, it is a one hour show about sonic travel in the first dimension.
Speaker AOkay.
Speaker BFirst dimension is audio.
Speaker BThe second dimension is video.
Speaker BThe third dimension is all in the same room at the same time.
Speaker AThat's a little vague, I think.
Speaker ARemember how the one slide was like, we want to have it so that everybody can get it.
Speaker AAnd I'm not sure now, obviously, hey, it's your show.
Speaker AYou can use your pitch however you want.
Speaker ABut you kind of want it because if it's really clear and easy to remember, then other people can say it.
Speaker AAnd so when you use simple visual language.
Speaker ABut when you say first dimension, second dimension, I don't know that everybody's going to know that the second dimension is audio or whatever.
Speaker ASo who's it for?
Speaker AWho's your show for?
Speaker AAnd a production point.
Speaker AWe'll get right back to you.
Speaker ASo he apparently dropped off Ralph.
Speaker AHow are you?
Speaker AGood.
Speaker ADave, how are you?
Speaker AGood.
Speaker AIf you could hold the.
Speaker AAre you on your computer or your phone?
Speaker AI am on my computer.
Speaker AOkay, good.
Speaker ASo let's hear your pitch.
Speaker AOkay, so this is for my grit and growth business.
Speaker AShow, grit and grow.
Speaker AThank you.
Speaker AI could not remember that earlier.
Speaker AOkay, the check will be in the mail, Dave.
Speaker AAll right, so grit and growth business is for small business owners who build it from the ground up.
Speaker AI give real practical coaching to help you fix what's broken, grow without burnout, and finally build a business that supports your life.
Speaker ANice.
Speaker ASo I, I see who it's for.
Speaker AI see the benefit avoiding burnout and then the benefit of the, the last sentence that you just said.
Speaker ASo I think you've hit most of the, the, you know, touch points.
Speaker AI think you did a good job, man.
Speaker AWell, thank you.
Speaker AI appreciate the heads up.
Speaker ABeautiful.
Speaker AAnd thanks for, thanks for calling in no problem, dude.
Speaker ATake care, my friend.
Speaker ANext up, we got.
Speaker AAnd what's weird is we had up.
Speaker AWe just had Sharon.
Speaker AThere we go.
Speaker ASo a production point.
Speaker AYou're back on the line.
Speaker AWho's your show for?
Speaker BMy show is for anyone wanting to be aware of seriously spiritual conversive parody.
Speaker ASay that one more time.
Speaker ASeriously.
Speaker BSpiritually serious conversive parody.
Speaker BI got it wrong.
Speaker BI'm sorry, I wrote it wrong.
Speaker ANo, that's all right.
Speaker BI'm still, I'm still dealing with the echo factor here.
Speaker BI've tried to cancel it out and this is the best I can do.
Speaker BBut anyway, anyway, I'm just grateful you're starting this and hope we can communicate again in the future.
Speaker BBut it's a one hour listening channel for issues in my current past that is from your past that I'm trying to broadcast into the future.
Speaker BThat's where the time travel kicks in and.
Speaker ABut I don't know what your past is.
Speaker ASo that doesn't make.
Speaker BThat doesn't really resonate by listening to the show.
Speaker ABut if I don't know, there's a.
Speaker AA friend of mine, Eric K. Johnson, has a great line.
Speaker AHe says nobody gets on a bus without knowing where it's going.
Speaker AAnd if it's not clear enough as to what I'm getting into, I'm less likely, potentially less likely to press play.
Speaker ANow, if it's all about what the heck is this?
Speaker AYou might get some people to click play, but usually people like to have an idea of where they're going.
Speaker BI believe that.
Speaker BAnd at this time it's going to be conversive comedy with a serious spiritual angle to it.
Speaker BBecause some.
Speaker BSo some people may enjoy the comedy, some people may enjoy the seriousness of it.
Speaker BAnd in the meantime, I will unleash my tune channeling powers.
Speaker BI'm a tune channeler.
Speaker BT o o n that means I can imitate many cartoon characters.
Speaker AWell, there you go.
Speaker BI'm also a tune channeler in T u n E which I compose original music.
Speaker BSo I'm going to merge those together and hopefully have an hour of entertainment per week.
Speaker AWell, what's anybody that's with me?
Speaker AYeah, what's your website?
Speaker AWhere can we find this?
Speaker AThat's interesting.
Speaker AOkay.
Speaker ASeen and Heard Production says Seen and Heard podcast is a show for lively discussions, hilarious banter and thought provoking insights.
Speaker ASo that's kind of the vibe on everything from trending topics, politics, pop culture to everyday life.
Speaker AThat's a lot of stuff.
Speaker ATrending topics, politics and pop culture.
Speaker ASo we could be Talking Katy Perry one day and the next day we're talking about, I don't know, bombing Israel or something like that.
Speaker ASo it's a little, I would just call that pop culture.
Speaker AIsh.
Speaker AI love the fact that it's lively discussions.
Speaker AWho's it for?
Speaker AThat's.
Speaker AThat's something.
Speaker AShe says.
Speaker AThere's more.
Speaker ABut wait, there's more.
Speaker AWhether you're tuning in for laughs and debates or just feel part of the conversation, we've got something for everyone.
Speaker AAnd typically the word everyone to me is.
Speaker ABut not always because in some cases if we're talking about depression or making more money, that kind of applies to everyone.
Speaker ALet your voice be heard as part or let your voice be part of seen and heard podcasts.
Speaker AWell, I like that, I like the title because everybody wants to be seen and heard.
Speaker ASo it sounds like a, kind of like this, right?
Speaker AYou're, you're firing up your microphone and let's talk about whatever's going on.
Speaker AAnd there you go.
Speaker AAll right, here we go.
Speaker AChampions Mojo for master swimmers on the podcast review show many moons ago, Part one, Champions Mojo.
Speaker ASo we know it's a sports show, I would think, right?
Speaker AIs the podcast that fuels your comeback, helping you rise, rebuild and thrive through life's challenges?
Speaker ASo now I'm like, is it about sports or is it about life?
Speaker AHearing inspiring stories and experts insights from world class swimmers.
Speaker APart 2 Elite coaches and wellness thought leaders.
Speaker AHosted by health coach and world record holder, master swimmer Kelly Palace.
Speaker ASo with that, if I'm just thinking out loud, part of me goes, this is how to be a better swimmer.
Speaker ABut the thing you have here about getting through life's challenges.
Speaker ASo it's life advice from swimming people.
Speaker AAnd the benefit is obviously how to thrive in life's challenges.
Speaker AInspiring stories.
Speaker ASo we're going to be inspired.
Speaker AWe're going to get insights from world class swimmers.
Speaker ABut that's the part I'm confused on.
Speaker AOn swimming or on life's challenges or a work life balance when you're trying to be a world class swimmer.
Speaker ABecause world class anything.
Speaker AHave fun because you got to spend a lot of time doing that.
Speaker AAgain, this is just me thinking out loud.
Speaker ASo I may not be your target audience or just stupid in some cases.
Speaker AIt's like, what do you mean you don't get my pitch?
Speaker AWell, so here we go.
Speaker AFrom Black Woman's Health, a podcast for grown ass black women.
Speaker AI love that.
Speaker AAgain, there's your attitude.
Speaker AComing through to provide health scoops.
Speaker AI love that.
Speaker AI've never had a health Scoop.
Speaker AI love that health scoop.
Speaker ATips and insights to help navigate and optimize their health care.
Speaker AI like that.
Speaker AOptimize, she says, their female healthcare.
Speaker ASo you know, there you go, straight to the point.
Speaker AI like the attitude insights and the benefit help you navigate and optimize their healthcare.
Speaker ABecause if you've ever had to deal with healthcare in America, oh, is that fun.
Speaker ASo keep that in mind.
Speaker ABut.
Speaker AAnd that's fairly short, right?
Speaker AThat's about three sentences or less.
Speaker AThe point is you want to kind of, once you get this to wherever you like it, you want to not so much memorize it so that you can say it to people like a robot.
Speaker AMy show is about this.
Speaker AI help people who want to do this do this so they can be benefited.
Speaker ALike, don't.
Speaker ABut you want to have it so that when somebody says, tell me about your show, you can go, oh, it's called Blank and Blank and it's a podcast for grown ass black women to provide health scoops and tips and insights to help them navigate and optimize their healthcare.
Speaker ARight?
Speaker ATheir female healthcare.
Speaker ASo instantly they know who it's for, what's it about and how you're going to benefit.
Speaker AThose are the three that I like to.
Speaker AThose are the first three touch points.
Speaker AAnd then from there can we add a little bit of.
Speaker AI'm not sure what the little bit of like, what do you mean by a health scoop?
Speaker AThat's why I like that.
Speaker AI'm like, I've never listen to a hell scoop.
Speaker AAll right, that's a little like curious.
Speaker AI've never heard that.
Speaker AIt's like the one said, this is how true crime should sound or this is how news should sound.
Speaker AYou're like, well, what do you mean by that?
Speaker AIt's vague, but it kind of for me scratched my curiosity itch.
Speaker ASo keep that in mind.
Speaker AHere we go.
Speaker AShooting it straight from Randall Black, brand new dang son.
Speaker AShooting it straight is where we take lessons from the basketball court and dunk them.
Speaker ASo here we go right into everyday life.
Speaker AWe talk resilience, leadership and all the character stuff.
Speaker ANot just character talk, character stuff.
Speaker AAgain, showing your attitude and all the character stuff your coach and your and your grandma would be proud of.
Speaker AIf you're an athlete, a parent or just trying to level up at life, this shows for you.
Speaker ABam, son.
Speaker AWhich if you haven't figured out is the kind of catchphrase of one of the hosts there.
Speaker ASo here he's at the end, he's kind of saying, look, it sounds like a basketball show but it's not, it's.
Speaker AIt's through the lens of basketball.
Speaker ARight?
Speaker ASo I'm sure they'll talk about, you know, that's a three point shot when you, you know, eat less and exercise more.
Speaker ASo.
Speaker ABut he lets you know what it's about.
Speaker AResilience, leadership, you know, building a strong character.
Speaker AAnd I love the fact stuff your grandma would be proud of.
Speaker ASo there you go.
Speaker AWell done, Mr. Black.
Speaker AAnd then, of course, I didn't mention this and I didn't mention in the slides either the last thing you want to say out of your mouth.
Speaker AAnybody want to guess?
Speaker AWe'll put this at in the.
Speaker AI'll let you guys answer.
Speaker AAnd I realize everybody's like, why is Dave looking left all the time?
Speaker AI'm trying to look at you.
Speaker ABut I'm also, I got a chat room over here, so I'm running everything here and I know there's like a 10 second delay on this, so what's the last thing out of your mouth after you do your pitch?
Speaker AAnyone?
Speaker AOh, Dan's coming in here in a second.
Speaker ABam, son.
Speaker AWe'll hear.
Speaker AWe'll see if Dan can answer the question.
Speaker ADan, thanks for calling in.
Speaker ADan, what would be the last thing out of your mouth after your pitch?
Speaker AI'm going to hit you with a pop quiz.
Speaker AParkinson's science is here because patients are waiting.
Speaker AWe feature research findings on new mechanisms, treatments, and other aspects of the science underlying Parkinson's disease.
Speaker AWe serve people with Parkinson's, their families, health professionals, and anyone else interested in working toward a cure.
Speaker ANice.
Speaker AKnow who it's for?
Speaker AYou say what it's about and, you know, kind of the benefits again.
Speaker ASo what's the last thing you're going to add to that pitch?
Speaker AWhere to find it.
Speaker AWhere to find it.
Speaker AThere you go.
Speaker ATell them what he's won.
Speaker AExcellent.
Speaker AThank you, Dan.
Speaker AGood.
Speaker AThanks.
Speaker ABut the last thing you want to do is to say, oh, I help podcasters with websites get more traffic to their website.
Speaker AYou know, find me@podcastwebsitetips.com the official podcast of podpage.com all right, Carl's back with a new and improved.
Speaker AWay to go, Carl.
Speaker AThe podcast where truth meets clarity.
Speaker AIn a world flooded with misinformation from politics, Carl brings you sharp, honest takes on the news, culture and trends that shapes our life.
Speaker ASee, now I know what he's talking about.
Speaker AThis is a political show, basically, in a nutshell, or to bring it down, sharp, honest takes on the news.
Speaker AThere we go.
Speaker ASo I know what I'm getting into well done.
Speaker AI really appreciate you taking time to come out today.
Speaker AHopefully, if nothing else, my goal here today was to get everyone to think because I know there's, there is kind of.
Speaker AWhile there are ingredients of what makes a good pitch, everybody can be a little different because everybody shows a little different.
Speaker AEverybody's target audience is a little different.
Speaker ASo the verbiage might not work exactly the same.
Speaker ASeen and heard podcast put in a YouTube channel.
Speaker ADo you have a domain?
Speaker ABecause to me, when I ask for your website, I'm looking for something, something.net.com something.
Speaker AThe reason for that is I always say, because you control your domain.
Speaker ANumber one, being a podpage user, when you have your domain pointed at your website, you get better SEO.
Speaker ANumber two, in the event you ever get kicked off of YouTube.
Speaker AAnd yep, that happens.
Speaker AIf the only URL I have for you is a YouTube channel, it's no good because you got kicked off.
Speaker ASo always point people at your domain where they can also sign up for your newsletter.
Speaker AThey can follow your show either on YouTube or Spotify or Apple or Pocket Cast or whatever they're using.
Speaker ARalph says this was kind of handy, Dave, so I appreciate that Ralph and I don't know why.
Speaker AEither there's a very long delay or nobody is putting their links in the chat room.
Speaker AI'm like, I'm not sure how clear.
Speaker AI can say please put your the link to your website in the chat room.
Speaker ASeen in her podcast.
Speaker ADid she just put her YouTube channel?
Speaker AWhich is fine.
Speaker ASo Stan says this was informative.
Speaker AThank you so much.
Speaker AA production point is covering his his ears.
Speaker ASo maybe that means it wasn't informative for that person.
Speaker AI apologize.
Speaker AI tried.
Speaker ABut if everybody can put their link to their show in the chat room, the door is closing soon and we'll be ending this.
Speaker AIf you have any ideas for future monthly meetups, we do have some new things coming out very soon.
Speaker AJust little minor tweaks that are going to make your life easier in PodPage.
Speaker AAnd I'll get with Brendan to see when we're officially announcing those, but we're currently beating the snot out of them to make sure that they work.
Speaker AStay tuned.
Speaker AIf you, if you're not a member of the Facebook group, go into Facebook search for PodPage.
Speaker AThere's a PodPage user group there that we have a lot of fun and we're posting things like the the Road.
Speaker ACall Me.
Speaker AI put a video about that in there.
Speaker AAnd if you want more, Dave Jackson, you can always find me@schoolofpodcasting.com and last but not least, I will leave you with this thought which is if you are not a PodPage user, go over to podpage.com preview.
Speaker AYou can type in the name of your show, you can paste in your RSS feed.
Speaker AIf you're doing a video only podcast, you can put in your YouTube and we will pull that in.
Speaker AAnd you can kick the tires on podpage for 14 days and make sure that it's a good fit for you.
Speaker AAnd if it is great, then pick your plan and join the rest of the amazing people that are using Podpage to promote their podcast and get more people and more ears to their content.
Speaker ASo I'm Dave Jackson, Head of podcasting here at PodPage.
Speaker AThanks so much and we'll see you again real soon.
Speaker ALet's go.
Speaker APodcasting Podcast website Tips is part of the Power of Podcasting Network.
Speaker AFind this and all of Dave's shows@powerofpodcasting.com.