This newsletter contains affiliate links. Not all of them, but some of them. I earn a small commission, and it doesn’t cost you anything. I call that a win-win.
Why Did You Share This?
I'm watching the show Blindspot on Netflix. Why? Because ex-wife number 1 watched and said she liked it many moons ago. I saw it pop up, and watched the first episode. the WHOLE THING is based on, "I wonder what happens next." The primary character has 100% amnesia (well except how to walk, talk, breath, fright, you get the idea) and the journey of the show is to figure out who she is and why she was dropped off in a giant Gym bag in the middle of New York city naked covered in tattoos head to toe.
It's a gigantic brain gap. You want to know more. So how did I hear about this years ago? My ex-wife told me about it. Word of mouth.
This got me to thinking. Our shows don't suck. We don't waste the time of our audience. But we also not hitting home runs that get EVERYONE sharing. We talked about this on Ask the Podcast Coach today, and I'm still thinking.
I know some of it is you want to be the cool kid finding the content before someone else. My brother's birthday is in July, and I found the perfect gift for him and I can't wait to give it to him. As much as it's a present for me, I think a lot of this is how this is making me feel. I'm delivering value, and I know he'll love it, and, he would never buy this for himself.
But for now, the next time you share something, before you hit send, ask yourself WHY. What is it with this piece of content that makes it so that you want to share it?
For now, I've got about 15 hours before I turn on the microphone and spit this out for real on the School of Podcasting. You can say, "I heard (part of) it here first!
