I recently hired a business coach who nudged me into uncharted territory—email campaigns. Up until then, I'd sent emails like this one, but never with the explicit intent of making a sale. This challenge pushed me out of my comfort zone.
I embarked on a journey to understand various types of emails, each serving a distinct purpose, and scheduled them accordingly. It felt strange, and I was plagued with thoughts like, "What if nobody buys anything?" Sending out emails or podcasts with no sales intent is one thing—you can brush it off because, technically, you weren't trying to sell. But when you actively try and fail, it's easy to spiral into negativity.
I reminded myself that this was my maiden campaign, and if no one signed up, it was okay. I gained invaluable knowledge. You either win or learn—and sometimes, you do both. For instance, I learned the importance of setting your countdown timer accurately after mine mistakenly ended the sale 24 hours early—DOH! Ultimately, people did sign up.
When anxiety strikes, dig deeper to understand its origin. If it's because you're attempting something new, celebrate it. Anxiety is normal. Document everything, and aim to either win or learn—ideally, both.
