Paul Colligan

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Paul Colligan

Paul Colligan is a Podcasting Hall of Fame inductee and CEO of The Podcast Partnership. With over two decades in the industry, he's been the secret weapon behind some of the most successful podcast launches ever — his clients include Donald Miller, Brendon Burchard, Joe Polish, Jeff Walker, J.J. Virgin, and Kathy Kolbe — and he's consulted for Microsoft, the U.S. State Department, and Pearson Education. He's the author of thirteen books, including the industry-defining How To Podcast. Today he sits at the intersection of podcasting and AI, building systems that remove technical friction without sacrificing the human voice. His core conviction: podcasting isn't about downloads — it's about authority, leverage, and revenue. He's spoken at Google Tech Talks, Podcast Movement, Social Media Marketing World, and the Genius Network Annual Event. He lives in Portland, Oregon, where he roasts his own coffee and believes the best ideas happen away from the screen.

38
Aug. 3, 2026

Does your website match the tone of your show?

When someone lands on your podcast website, they start forming an opinion before they ever hit play. That's why I want to talk about design tone today. Your website is communicating something, whether you intended it to or not. A bold red-and-black design with sharp fonts gives off a completely different vibe than soft greens with handwritten typography—even if the words are exactly the same. The key is making sure your website feels like your podcast. Start by Defining Your Show Bef...
Guest: Paul Colligan